An alternative approach to influencing behaviour: adapting Darnton’s Nine Principles framework for scaling-up individual upcycling

Sung, K ORCID logoORCID: https://orcid.org/0000-0001-9570-7225, Cooper, T ORCID logoORCID: https://orcid.org/0000-0001-8623-2918 and Kettley, S ORCID logoORCID: https://orcid.org/0000-0001-7274-2175, 2016. An alternative approach to influencing behaviour: adapting Darnton’s Nine Principles framework for scaling-up individual upcycling. In: Lloyd, P and Bohemia, E, eds., Proceedings of DRS 2016: Design + Research + Society - Future-Focused Thinking. 50th Anniversary Conference, Brighton, 27-30 June 2016. London: Design Research Society, pp. 1277-1290.

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Abstract

Behaviour change or influencing behaviour has recently been recognised as a new role of design by design academics and practitioners. Some approaches have been explored in past research, yet most focused on behaviour intervention generation as a form of product design or communication design. In the meantime, increasing interest in design as a way of thinking and as an effective tool for policy and service innovation in the public sector calls for wide-ranging approaches for design and policy interventions. This paper therefore suggests an alternative approach as a response to such calls. Darnton’s Nine Principles framework is critically reviewed as an overarching framework, and adapting this framework, the early stages of behaviour intervention are proposed. The application of the alternative approach to influencing behaviour is demonstrated by giving an example of scaling up individual upcycling. The paper concludes by discussing the value and usefulness of the suggested approach.

Item Type: Chapter in book
Creators: Sung, K., Cooper, T. and Kettley, S.
Publisher: Design Research Society
Place of Publication: London
Date: 2016
Volume: 4
Identifiers:
Number
Type
2398-3132
Other
10.21606/drs.2016.391
DOI
Divisions: Schools > School of Architecture, Design and the Built Environment
Record created by: Jonathan Gallacher
Date Added: 19 Jan 2017 15:53
Last Modified: 10 Aug 2017 15:46
Related URLs:
URI: https://irep.ntu.ac.uk/id/eprint/29873

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