Alcohol drinking and low nutritional value food eating behavior of sports bettors in gambling advertisements

Lopez-Gonzalez, H ORCID: https://orcid.org/0000-0003-1249-2623, Estévez, A, Jiménez-Murcia, S and Griffiths, MD ORCID: https://orcid.org/0000-0001-8880-6524, 2018. Alcohol drinking and low nutritional value food eating behavior of sports bettors in gambling advertisements. International Journal of Mental Health and Addiction, 16 (1), pp. 81-89. ISSN 1557-1874

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Abstract

The prevalence of sports betting advertising has become a major concern for gambling regulators, particularly since the legalization of online gambling in many European jurisdictions. Although the composition of gambling advertisement narratives has received some limited attention, nothing is known regarding how betting advertisements (often referred to as “adverts” or “commercials”) might be associating gambling with other potentially risky behaviors. The present paper examines the representation of alcohol drinking and low nutritional value food eating in sports betting advertising. By means of a mixed-methods approach to content analysis, a sample of British and Spanish soccer betting adverts was analyzed (N = 135). The results suggest that betting advertising aligns drinking alcohol with sports culture and significantly associates emotionally charged sporting situations such as watching live games or celebrating goals with alcohol. Additionally, alcohol drinking is more frequent in betting adverts with a higher number of characters, linking friendship bonding and alcohol drinking (especially beer) in the context of sports gambling.

Item Type:	Journal article
Publication Title:	International Journal of Mental Health and Addiction
Creators:	Lopez-Gonzalez, H., Estévez, A., Jiménez-Murcia, S. and Griffiths, M.D.
Publisher:	Springer
Date:	February 2018
Volume:	16
Number:	1
ISSN:	1557-1874
Identifiers:	Number Type 10.1007/s11469-017-9789-0 DOI 9789 Publisher Item Identifier
Divisions:	Schools > School of Social Sciences
Record created by:	Jonathan Gallacher
Date Added:	13 Jul 2017 10:54
Last Modified:	04 Sep 2018 08:55
URI:	https://irep.ntu.ac.uk/id/eprint/31228

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