Imagery of ad-venture: understanding entrepreneurial identity through metaphor and drawing

Clarke, Jean and Holt, R ORCID: https://orcid.org/0000-0003-0610-4049, 2017. Imagery of ad-venture: understanding entrepreneurial identity through metaphor and drawing. Journal of Business Venturing, 32 (5), pp. 476-497. ISSN 0883-9026

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Abstract

We examine how visual metaphor can reveal the tacit assumptions entrepreneurs use to make sense of their identities. While metaphor is often equated with linguistic metaphor, here we argue that metaphors created through the modality of drawing afford nuanced insight into the continual work of creating and recreating a sense of entrepreneurial self. From an analysis of images drawn by entrepreneurs and accompanying interviews, metaphors emerge that appear to carry more ambiguity than their linguistic equivalents. The images allow entrepreneurs to isolate and fix salient meaning about 'being in business', they refrain from simplifying what remains a complex and at times contradictory and paradoxical experience.

Item Type:	Journal article
Publication Title:	Journal of Business Venturing
Creators:	Clarke, J. and Holt, R.
Publisher:	Elsevier
Date:	September 2017
Volume:	32
Number:	5
ISSN:	0883-9026
Identifiers:	Number Type 10.1016/j.jbusvent.2017.06.001 DOI S0883902616301483 Publisher Item Identifier
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	05 Sep 2017 09:11
Last Modified:	24 Jun 2019 03:00
URI:	https://irep.ntu.ac.uk/id/eprint/31534

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