Why do consumers trust online travel websites? Drivers and outcomes of consumer trust toward online travel websites

Agag, GM ORCID: https://orcid.org/0000-0002-5513-0828 and El-Masry, AA, 2017. Why do consumers trust online travel websites? Drivers and outcomes of consumer trust toward online travel websites. Journal of Travel Research, 56 (3), pp. 347-369. ISSN 0047-2875

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Abstract

Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perceived usefulness, and website quality) and consequences of consumers’ trust toward online travel websites. Trust is expected to predict consumer attitude, perceived risk, and intention to purchase travel online. Data of 1,431 users of online travel websites were selected from the Supreme Council of Universities Database–Egypt (SCU) and analyzed through structural equation modeling. The findings show that all the aforementioned factors with the exception of consumer experience influence consumer trust toward online travel websites. Trust influences consumers’ attitude, perceived risk, and intention to purchase travel online.

Item Type:	Journal article
Publication Title:	Journal of Travel Research
Creators:	Agag, G.M. and El-Masry, A.A.
Publisher:	Sage
Date:	1 March 2017
Volume:	56
Number:	3
ISSN:	0047-2875
Identifiers:	Number Type 10.1177/0047287516643185 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	04 Apr 2018 09:16
Last Modified:	04 Apr 2018 09:16
URI:	https://irep.ntu.ac.uk/id/eprint/33166

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