Uses and gratifications of problematic social media use among university students: a simultaneous examination of the big five of personality traits, social media platforms, and social media use motives

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Kircaburun, K ORCID: https://orcid.org/0000-0002-8678-9078, Alhabash, S, Tosuntaş, ŞB and Griffiths, MD ORCID: https://orcid.org/0000-0001-8880-6524, 2020. Uses and gratifications of problematic social media use among university students: a simultaneous examination of the big five of personality traits, social media platforms, and social media use motives. International Journal of Mental Health and Addiction, 18, pp. 525-547. ISSN 1557-1874

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Official URL: http://doi.org/10.1007/s11469-018-9940-6

Abstract

Recent studies suggest that users' preferences of social media use differ according to their individual differences and use motives, and that these factors can lead to problematic social media use (PSMU) among a minority of users. The objectives of the present study were to investigate the influences of (i) demographics and Big Five personality dimensions on social media use motives; (ii) demographics and use motives on social media site preferences; and (iii) demographics, personality, popular social media sites, and social media use motives on PSMU. The sample comprised 1008 undergraduate students, aged between 17 and 32 years (M = 20.49, SD = 1.73; 60.5% women). The participants completed a questionnaire comprising the Social Media Use Questionnaire, Social Media Usage Aims Scale, and Ten-Item Personality Inventory. Multiple linear and hierarchical regression analyses showed that social media use motives of (i) meeting new people and socializing, (ii) expressing or presenting a more popular self, and (iii) passing time and entertainment were associated with problematic social media use. Moreover, participants that preferred Instagram, Snapchat, and Facebook reported higher scores of problematic social media use. Finally, being female, introverted, conscientious, agreeable, and neurotic were associated with PSMU. The findings offer empirical evidence for uses and gratifications theory because the findings demonstrated that (i) different personality traits predict different motives, (ii) different motives predict preference of different platforms, and (iii) different individual differences such as personality, preference of platform, and specific use motives predict PSMU.

Item Type:	Journal article
Publication Title:	International Journal of Mental Health and Addiction
Creators:	Kircaburun, K., Alhabash, S., Tosuntaş, Ş.B. and Griffiths, M.D.
Publisher:	Springer
Date:	June 2020
Volume:	18
ISSN:	1557-1874
Identifiers:	Number Type 10.1007/s11469-018-9940-6 DOI 9940 Publisher Item Identifier
Rights:	© The Author(s) 2018. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Divisions:	Schools > School of Social Sciences
Record created by:	Linda Sullivan
Date Added:	23 May 2018 10:22
Last Modified:	08 Sep 2021 11:13
URI:	https://irep.ntu.ac.uk/id/eprint/33677