The benefits of using reduced item variable scales in marketing segmentation

Taylor-West, P, Saker, J and Champion, D ORCID: https://orcid.org/0000-0003-1657-6349, 2014. The benefits of using reduced item variable scales in marketing segmentation. Journal of Marketing Communications, 20 (6), pp. 438-446. ISSN 1352-7266

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Item Type:	Journal article
Publication Title:	Journal of Marketing Communications
Creators:	Taylor-West, P., Saker, J. and Champion, D.
Publisher:	Routledge
Date:	2014
Volume:	20
Number:	6
ISSN:	1352-7266
Identifiers:	Number Type 10.1080/13527266.2012.723026 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	22 Jun 2018 11:00
Last Modified:	22 Jun 2018 11:00
URI:	https://irep.ntu.ac.uk/id/eprint/33891

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