Understanding brands with contemporary issues

Pich, C. ORCID: 0000-0003-1259-2827 and Spry, L. ORCID: 0000-0002-1473-1205, 2019. Understanding brands with contemporary issues. In: P. Foroudi and M. Palazzo, eds., Contemporary issues in branding. Abingdon: Routledge. ISBN 9781138368545 ; 9781138368538 (Forthcoming)

Full text not available from this repository.
Item Type: Chapter in book
Creators: Pich, C. and Spry, L.
Publisher: Routledge
Place of Publication: Abingdon
Date: 18 December 2019
ISBN: 9781138368545 ; 9781138368538
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 11 Nov 2019 12:42
Last Modified: 11 Nov 2019 12:42
URI: https://irep.ntu.ac.uk/id/eprint/38202

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