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De Leeuw, S. 
ORCID: 0000-0003-3056-8775, Mkansi, M. and Amosun, O.,
2019.
Mobile application supported urban-township e-grocery distribution.
International Journal of Physical Distribution and Logistics Management.
ISSN 0960-0035
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Abstract
Purpose: The purpose of this paper is to present a mobile application supported townshipand urban e-grocery distribution models that uses a software application (app) to bridge the infrastructural barriers, costs and complexities associated with e-grocery delivery operations in rural township areas.
Design/methodology/approach: Using a qualitative multi-case approach and semi-structured interviews, the study explored distribution practices of eight national emerging e-grocery retail businesses to demonstrate how mobile applications can facilitate South African urban and township e-grocery delivery models.
Findings: The study reveals how the need to scale the use of new mobile application innovations fuels value-added services that power new e-grocery distribution models. Of interest is how the application aggregates demand rapidly, respond to demand within a short lead time and how e-grocers use competitors’ stores as their fulfilment centres. The use of apps reveals a slow transformation of society towards an inclusive model that integrates different types of workers in an informal context.
Practical implications: The mobile application value-added service business model offers a new wave of scaling e-grocery retail to rural and township areas constrained by technological, economic and road infrastructure. The apps transcend e-grocery barriers and enables small businesses with limited resources to leverage e-grocery market opportunities that are unimaginable in townships and rural areas.
Originality/value: The innovative mobile platform-base model offers emerging contextual insight of a pull e-grocery distribution model that demonstrates the supply chain innovations for addressing under-resource and under-developed logistics infrastructure.
| Item Type: | Journal article | ||||||
|---|---|---|---|---|---|---|---|
| Publication Title: | International Journal of Physical Distribution and Logistics Management | ||||||
| Creators: | De Leeuw, S., Mkansi, M. and Amosun, O. | ||||||
| Publisher: | Emerald | ||||||
| Date: | 14 November 2019 | ||||||
| ISSN: | 0960-0035 | ||||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Linda Sullivan | ||||||
| Date Added: | 04 Dec 2019 14:34 | ||||||
| Last Modified: | 04 Dec 2019 14:34 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/38746 |
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