Influence of Confucianism on personal and corporate brand from the perspective of managers' dress in China

Zhang, L, 2019. Influence of Confucianism on personal and corporate brand from the perspective of managers' dress in China. DBA, Nottingham Trent University.

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Abstract

This study used a qualitative approach to explore to what extent symbolic dress affects managers' personal brand and corporate brand, and how Confucian culture influences personal and corporate brand from the perspective of managers' and professionals' dress in China. Semi-structured questionnaires, in-depth one-on-one and focus group interviews served as the primary source of data collection.

Item Type:	Thesis
Creators:	Zhang, L.
Date:	October 2019
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	14 Jan 2020 13:54
Last Modified:	14 Jan 2020 14:11
URI:	https://irep.ntu.ac.uk/id/eprint/38973

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