The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong

Wan, C ORCID: https://orcid.org/0000-0001-5750-0610, Shen, GQ and Yu, A, 2014. The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong. Resources, Conservation and Recycling, 83, pp. 141-151. ISSN 0921-3449

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Abstract

Hong Kong is a compact and ‘land-hungry’ city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the Theory of Planned Behaviour (TPB) and the Norm Activation Model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.

Item Type:	Journal article
Publication Title:	Resources, Conservation and Recycling
Creators:	Wan, C., Shen, G.Q. and Yu, A.
Publisher:	Elsevier BV
Date:	February 2014
Volume:	83
ISSN:	0921-3449
Identifiers:	Number Type 10.1016/j.resconrec.2013.12.009 DOI 1404318 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	14 May 2021 15:06
Last Modified:	31 May 2021 15:03
URI:	https://irep.ntu.ac.uk/id/eprint/42870

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