Building corporate retail brands. Facilitators and inhibitors of corporate brand building in retail SMEs

O'Callaghan, E, 2012. Building corporate retail brands. Facilitators and inhibitors of corporate brand building in retail SMEs. DBA, Nottingham Trent University.

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Item Type:	Thesis
Creators:	O'Callaghan, E.
Date:	2012
ISBN:	9781369328936
Identifiers:	Number Type PQ10290644 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	05 Aug 2021 14:09
Last Modified:	05 Aug 2021 14:09
URI:	https://irep.ntu.ac.uk/id/eprint/43817

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