Business model innovation themes of emerging market enterprises: evidence in China

Luo, X, Cao, D, Tjahjono, B and Adegbile, A ORCID logoORCID: https://orcid.org/0000-0002-7400-6718, 2021. Business model innovation themes of emerging market enterprises: evidence in China. Journal of Business Research. ISSN 0148-2963

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Abstract

Business model innovation (BMI) is an important carrier for the rapid growth of emerging market enterprises. Yet, the role of the institutional context in BMI themes has seemingly received little attention in the literature. This study aims to conceptualise the BMI themes by integrating the business model theory with institutional attributes of BMI. Drawing on the literature, we propose two BMI themes – pioneering and perfecting, where pioneering BMI creates new market rules and perfecting BMI improves existing transaction rules. Following three sequential studies, we developed and empirically validated the scales of the two themes using two separate primary datasets collected in China. The results suggest that both transactional innovation and legitimacy building are critical to BMI in the emerging market. We contribute to the BMI theory by incorporating institutional attributes to the BMI themes, which allows a better understanding of the BMI activities of emerging market enterprises.

Item Type: Journal article
Publication Title: Journal of Business Research
Creators: Luo, X., Cao, D., Tjahjono, B. and Adegbile, A.
Publisher: Elsevier BV
Date: 11 November 2021
ISSN: 0148-2963
Identifiers:
Number
Type
10.1016/j.jbusres.2021.10.080
DOI
1496881
Other
Divisions: Schools > Nottingham Business School
Record created by: Jeremy Silvester
Date Added: 19 Nov 2021 17:24
Last Modified: 11 May 2023 03:00
URI: https://irep.ntu.ac.uk/id/eprint/44904

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