Swimming in a sea of sameness: towards understanding of B2B actor competencies for the production of differentiated customer value proposition

Kelly, S and Johnston, P ORCID: https://orcid.org/0000-0003-3034-4341, 2019. Swimming in a sea of sameness: towards understanding of B2B actor competencies for the production of differentiated customer value proposition. In: IMP Conference, Paris, 27-30 August 2019.

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Item Type:	Conference contribution
Creators:	Kelly, S. and Johnston, P.
Date:	August 2019
Identifiers:	Number Type 1497898 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	14 Feb 2022 15:35
Last Modified:	14 Feb 2022 15:35
Related URLs:	Publisher
URI:	https://irep.ntu.ac.uk/id/eprint/45652

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