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Rashid, A. 
ORCID: 0000-0003-4614-2066,
2022.
The River Island case study: implications for differentiation and re-positioning.
Journal of Textile Science and Fashion Technology, 9 (4).
ISSN 2641-192X
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Abstract
This article aims to examine fashion retail brands’ differentiation and re positioning strategies using River Island as a case study. It hereby describes how structure of the fashion industry has been subject to evolutionary change since the early 2000s. It also shows that River Island was able to use its own brand strategy to take a unique position in the market, while also establishing an identity as an international wholesale brand identity through its exploration of several different channels.
| Item Type: | Journal article | ||||||
|---|---|---|---|---|---|---|---|
| Publication Title: | Journal of Textile Science and Fashion Technology | ||||||
| Creators: | Rashid, A. | ||||||
| Publisher: | Iris Publishers | ||||||
| Date: | February 2022 | ||||||
| Volume: | 9 | ||||||
| Number: | 4 | ||||||
| ISSN: | 2641-192X | ||||||
| Identifiers: |
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| Rights: | Copyright © All rights are reserved by Dr Arooj Rashid. This work is licensed under Creative Commons Attribution 4.0 License | ||||||
| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Laura Ward | ||||||
| Date Added: | 28 Feb 2022 09:46 | ||||||
| Last Modified: | 28 Feb 2022 09:46 | ||||||
| Related URLs: | |||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/45766 |
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