Survival during times of disruptions: rethinking strategies for enabling business viability in the developing economy

Ibidunni, AS, Ayeni, AWA, Ogundana, OM ORCID: https://orcid.org/0000-0002-0121-7231, Otokiti, B and Mohalajeng, L, 2022. Survival during times of disruptions: rethinking strategies for enabling business viability in the developing economy. Sustainability, 14 (20): 13549. ISSN 2071-1050

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Abstract

There exists a noticeable void in the literature about strategies that business operators, especially those in highly vulnerable economies, can adapt to sustain their survival and to achieve growth in economically turbulent times. This study investigated strategies that can support the viability and survival of businesses in times of environmental disruptions. The study adopted a qualitative research design that involved the interview of 31 business owners across different sectoral groups including fashion and telecommunication that are operating in Nigeria’s Small and Medium Enterprises (SMEs) sector. The interview sessions were audio recorded, transcribed verbatim and thematically analysed. The findings reveal that amid disruptions, the business owners were resilient and established diverse digital strategies that helped them to keep their businesses afloat throughout the time of disruption. This finding contributes to the field of entrepreneurship as it offers practical strategies for supporting business owners during times of disruptions, especially in a developing country context.

Item Type:	Journal article
Publication Title:	Sustainability
Creators:	Ibidunni, A.S., Ayeni, A.W.A., Ogundana, O.M., Otokiti, B. and Mohalajeng, L.
Publisher:	MDPI
Date:	20 October 2022
Volume:	14
Number:	20
ISSN:	2071-1050
Identifiers:	Number Type 10.3390/su142013549 DOI 1613130 Other
Rights:	Copyright: © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	25 Oct 2022 10:05
Last Modified:	31 Oct 2022 08:47
URI:	https://irep.ntu.ac.uk/id/eprint/47308

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