A sustainable step forward: understanding factors affecting customers’ behaviour to purchase remanufactured products

Alyahya, M, Agag, G ORCID: https://orcid.org/0000-0002-5513-0828, Aliedan, M, Abdelmoety, ZH and Daher, MM, 2023. A sustainable step forward: understanding factors affecting customers’ behaviour to purchase remanufactured products. Journal of Retailing and Consumer Services, 70: 103172. ISSN 0969-6989

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Abstract

Despite its significant benefits, remanufactured products have very limited uptake in the customer market. Although prior research explored the main motivations of consumer remanufactured behaviour, there is a lack of investigation that explains the complexity of remanufactured consumption behaviour. Based on the complexity theory, our study developed an integrated model to explore factors affecting consumers to purchase remanufactured products. FsQCA was utilised to analyse the collected data. The findings indicated that there are six solutions that can lead to high level of remanufactured behaviour. The necessary condition analysis revealed that moral obligation, moral accountability, perceived risk, perceived risk, and cost knowledge are necessary antecedents for consumers’ behaviour to purchase remanufactured products. This study provides remanufacturer and retailers with meaningful practical implications to promote remanufactured consumption.

Item Type:	Journal article
Publication Title:	Journal of Retailing and Consumer Services
Creators:	Alyahya, M., Agag, G., Aliedan, M., Abdelmoety, Z.H. and Daher, M.M.
Publisher:	Elsevier
Date:	January 2023
Volume:	70
ISSN:	0969-6989
Identifiers:	Number Type 10.1016/j.jretconser.2022.103172 DOI 1615208 Other
Rights:	This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	09 Nov 2022 15:26
Last Modified:	09 Nov 2022 15:32
URI:	https://irep.ntu.ac.uk/id/eprint/47359

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