Deriving reciprocal value in a subscription economy: a customer engagement theory perspective

Allan, S ORCID: https://orcid.org/0000-0002-7169-0761, Poorrezaei, M ORCID: https://orcid.org/0000-0002-0725-3209, Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577 and Homapour, E ORCID: https://orcid.org/0000-0001-9756-2744, 2022. Deriving reciprocal value in a subscription economy: a customer engagement theory perspective. In: British Academy of Management 2022 Conference, Manchester, 31 August - 2 September 2022. (Forthcoming)

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Item Type:	Conference contribution
Creators:	Allan, S., Poorrezaei, M., Woodall, T. and Homapour, E.
Publisher:	British Academy of Management
Date:	September 2022
ISBN:	9780995641358
Identifiers:	Number Type 1601230 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	25 Nov 2022 09:11
Last Modified:	03 Aug 2023 15:10
URI:	https://irep.ntu.ac.uk/id/eprint/47505

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