Nature as extended-self: sacred nature relationship and implications for responsible consumption behavior

Kunchamboo, V ORCID: https://orcid.org/0000-0002-1698-8928, Lee, CKC and Brace-Govan, J, 2017. Nature as extended-self: sacred nature relationship and implications for responsible consumption behavior. Journal of Business Research, 74, pp. 126-132. ISSN 0148-2963

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Abstract

This study explores alternate ways to conceptualize the relationship between the self and nature. Specifically, how does nature in general, rather than specific places in nature, becomes part of the extended self? While the theory of the extended self has been applied to understanding relationships with tangible possessions, the theory's application to intangible objects such as nature remain scant. The ethnographic data reveals three dimensions of the self-nature relationship: the relational extended self, the encapsulated self, and the assimilated self. These dimensions illustrate the intensity to perceive nature as part of self. This study provides theoretical insights into understanding how consumers relate to nature, and the processes they employ to view nature as part of their extended self to develop concern for nature, thus encouraging responsible consumption behavior. These dimensions of the self-nature relationship help explain why attitudes and responsible consumption behavior differ among consumers.

Item Type:	Journal article
Publication Title:	Journal of Business Research
Creators:	Kunchamboo, V., Lee, C.K.C. and Brace-Govan, J.
Publisher:	Elsevier BV
Date:	May 2017
Volume:	74
ISSN:	0148-2963
Identifiers:	Number Type 10.1016/j.jbusres.2016.10.023 DOI 1628169 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	09 Jan 2023 12:28
Last Modified:	09 Jan 2023 12:28
URI:	https://irep.ntu.ac.uk/id/eprint/47779

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