Would you believe it? A detailed investigation of believability in comparative price advertising

Devlin, JF ORCID: https://orcid.org/0000-0002-1526-8793, Ennew, CT, McKechnie, S and Smith, A, 2013. Would you believe it? A detailed investigation of believability in comparative price advertising. Journal of Marketing Management, 29 (7-8), pp. 793-811. ISSN 0267-257X

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Item Type:	Journal article
Publication Title:	Journal of Marketing Management
Creators:	Devlin, J.F., Ennew, C.T., McKechnie, S. and Smith, A.
Publisher:	Informa UK Limited
Date:	May 2013
Volume:	29
Number:	7-8
ISSN:	0267-257X
Identifiers:	Number Type 10.1080/0267257x.2012.715489 DOI 1632822 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	16 Jan 2023 09:33
Last Modified:	16 Jan 2023 09:33
URI:	https://irep.ntu.ac.uk/id/eprint/47873

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