Advancing the marketing‐operations interface in omnichannel retail

Rooderkerk, R, de Leeuw, S ORCID: https://orcid.org/0000-0003-3056-8775 and Hübner, A, 2023. Advancing the marketing‐operations interface in omnichannel retail. Journal of Operations Management. ISSN 0272-6963

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Item Type:	Journal article
Publication Title:	Journal of Operations Management
Creators:	Rooderkerk, R., de Leeuw, S. and Hübner, A.
Publisher:	Wiley
Date:	22 February 2023
ISSN:	0272-6963
Identifiers:	Number Type 10.1002/joom.1241 DOI 1739146 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	10 Mar 2023 09:07
Last Modified:	10 Mar 2023 09:07
URI:	https://irep.ntu.ac.uk/id/eprint/48472

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