Advancing the marketing‐operations interface in omnichannel retail

Rooderkerk, R., de Leeuw, S. ORCID: 0000-0003-3056-8775 and Hübner, A., 2023. Advancing the marketing‐operations interface in omnichannel retail. Journal of Operations Management. ISSN 0272-6963

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Item Type: Journal article
Publication Title: Journal of Operations Management
Creators: Rooderkerk, R., de Leeuw, S. and Hübner, A.
Publisher: Wiley
Date: 22 February 2023
ISSN: 0272-6963
Identifiers:
NumberType
10.1002/joom.1241DOI
1739146Other
Divisions: Schools > Nottingham Business School
Record created by: Jeremy Silvester
Date Added: 10 Mar 2023 09:07
Last Modified: 10 Mar 2023 09:07
URI: https://irep.ntu.ac.uk/id/eprint/48472

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