Community financing in entrepreneurship: a focus on women entrepreneurs in the developing world

Simba, A. ORCID: 0000-0002-0276-8211, Ogundana, O. ORCID: 0000-0002-0121-7231, BRAUNE, E. and Dana, L.-P., 2023. Community financing in entrepreneurship: a focus on women entrepreneurs in the developing world. Journal of Business Research, 163: 113962. ISSN 0148-2963

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Abstract

Studies on the impact of group–based financing on women entrepreneurs in the developing world are underrepresented in entrepreneurship research. With this exploratory study, we focus on women entrepreneurship from a community financing perspective to account for the underlying mechanisms of a community financing scheme and its impact on women entrepreneurs in the developing world. Data generated by interviewing 75 women entrepreneurs in Nigeria’s gendered financial markets revealed that ‘Ajo’,–a community financing scheme shaped their entrepreneurial journeys, including their social structures. In their context, an overlay of prosocial acts of reciprocity, solidarity, collectivism, camaraderie, and trust underpinned how they pooled and shared financial resources. These findings contribute to our understanding of how women entrepreneurs engaged and interacted with a community financing scheme in their endeavours to promote their businesses in financial markets where gender biases existed. Such an understanding holds academic, policy, and social implications.

Item Type: Journal article
Publication Title: Journal of Business Research
Creators: Simba, A., Ogundana, O., BRAUNE, E. and Dana, L.-P.
Publisher: Elsevier
Date: August 2023
Volume: 163
ISSN: 0148-2963
Identifiers:
NumberType
10.1016/j.jbusres.2023.113962DOI
1753308Other
Rights: © 2023 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 24 Apr 2023 10:55
Last Modified: 24 Apr 2023 10:55
URI: https://irep.ntu.ac.uk/id/eprint/48809

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