Service marketing and the institutionalization of cocreation

Ehret, M and Olanyian, R, 2023. Service marketing and the institutionalization of cocreation. In: Aichner, T, ed., Serving the customer: the role of selling and sales. Wiesbaden: Springer, pp. 3-30. ISBN 9783658390716

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Item Type:	Chapter in book
Creators:	Ehret, M. and Olanyian, R.
Publisher:	Springer
Place of Publication:	Wiesbaden
Date:	2 January 2023
ISBN:	9783658390716
Identifiers:	Number Type 10.1007/978-3-658-39072-3_1 DOI 1758652 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	12 May 2023 08:02
Last Modified:	12 May 2023 08:02
URI:	https://irep.ntu.ac.uk/id/eprint/48941

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