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Ehret, M. and Olanyian, R., 2023. Service marketing and the institutionalization of cocreation. In: T. Aichner, ed., Serving the customer: the role of selling and sales. Wiesbaden: Springer, pp. 3-30. ISBN 9783658390716
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Official URL: https://doi.org/10.1007/978-3-658-39072-3_1
| Item Type: | Chapter in book | ||||||
|---|---|---|---|---|---|---|---|
| Creators: | Ehret, M. and Olanyian, R. | ||||||
| Publisher: | Springer | ||||||
| Place of Publication: | Wiesbaden | ||||||
| Date: | 2 January 2023 | ||||||
| ISBN: | 9783658390716 | ||||||
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| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Laura Ward | ||||||
| Date Added: | 12 May 2023 08:02 | ||||||
| Last Modified: | 12 May 2023 08:02 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/48941 |
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