I like you, but only if not too successful: male spokespersons effectiveness

Adıgüzel, F. ORCID: 0000-0002-5289-1701 and Donato, C., 2020. I like you, but only if not too successful: male spokespersons effectiveness. Journal of Consumer Marketing, 37 (1), pp. 110-123. ISSN 0736-3761

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Item Type:	Journal article
Publication Title:	Journal of Consumer Marketing
Creators:	Adıgüzel, F. and Donato, C.
Publisher:	Emerald
Date:	14 January 2020
Volume:	37
Number:	1
ISSN:	0736-3761
Identifiers:	Number Type 10.1108/jcm-07-2018-2787 DOI 1760859 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	16 May 2023 09:38
Last Modified:	16 May 2023 09:38
URI:	https://irep.ntu.ac.uk/id/eprint/48979

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