Enhancing marketing with engineering: optimal product line design for heterogeneous markets

Michalek, JJ, Ebbes, P, Adıgüzel, F ORCID: https://orcid.org/0000-0002-5289-1701, Feinberg, FM and Papalambros, PY, 2011. Enhancing marketing with engineering: optimal product line design for heterogeneous markets. International Journal of Research in Marketing, 28 (1), pp. 1-12. ISSN 0167-8116

Full text not available from this repository.

Item Type:	Journal article
Publication Title:	International Journal of Research in Marketing
Creators:	Michalek, J.J., Ebbes, P., Adıgüzel, F., Feinberg, F.M. and Papalambros, P.Y.
Publisher:	Elsevier BV
Date:	March 2011
Volume:	28
Number:	1
ISSN:	0167-8116
Identifiers:	Number Type 10.1016/j.ijresmar.2010.08.001 DOI 1760879 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	16 May 2023 10:04
Last Modified:	16 May 2023 10:04
URI:	https://irep.ntu.ac.uk/id/eprint/48981

Actions (login required)

Edit View

Statistics

Views

Downloads