Enhancing marketing with engineering: optimal product line design for heterogeneous markets

Michalek, J.J., Ebbes, P., Adıgüzel, F. ORCID: 0000-0002-5289-1701, Feinberg, F.M. and Papalambros, P.Y., 2011. Enhancing marketing with engineering: optimal product line design for heterogeneous markets. International Journal of Research in Marketing, 28 (1), pp. 1-12. ISSN 0167-8116

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Item Type:	Journal article
Publication Title:	International Journal of Research in Marketing
Creators:	Michalek, J.J., Ebbes, P., Adıgüzel, F., Feinberg, F.M. and Papalambros, P.Y.
Publisher:	Elsevier BV
Date:	March 2011
Volume:	28
Number:	1
ISSN:	0167-8116
Identifiers:	Number Type 10.1016/j.ijresmar.2010.08.001 DOI 1760879 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	16 May 2023 10:04
Last Modified:	16 May 2023 10:04
URI:	https://irep.ntu.ac.uk/id/eprint/48981

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