Split questionnaire design for massive surveys

Adıgüzel, F ORCID: https://orcid.org/0000-0002-5289-1701 and Wedel, M, 2008. Split questionnaire design for massive surveys. Journal of Marketing Research, 45 (5), pp. 608-617. ISSN 0022-2437

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Item Type:	Journal article
Publication Title:	Journal of Marketing Research
Creators:	Adıgüzel, F. and Wedel, M.
Publisher:	SAGE Publications
Date:	October 2008
Volume:	45
Number:	5
ISSN:	0022-2437
Identifiers:	Number Type 10.1509/jmkr.45.5.608 DOI 1760868 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	17 May 2023 07:58
Last Modified:	17 May 2023 07:58
URI:	https://irep.ntu.ac.uk/id/eprint/48992

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