Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474, Amin, I, Jaziri, D and Mishra, A, 2021. Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites. Journal of Product and Brand Management, 30 (1), pp. 44-57. ISSN 1061-0421

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Item Type:	Journal article
Publication Title:	Journal of Product and Brand Management
Creators:	Yousaf, A., Amin, I., Jaziri, D. and Mishra, A.
Publisher:	Emerald
Date:	28 January 2021
Volume:	30
Number:	1
ISSN:	1061-0421
Identifiers:	Number Type 10.1108/jpbm-08-2019-2546 DOI 1762027 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	19 May 2023 10:35
Last Modified:	19 May 2023 10:35
URI:	https://irep.ntu.ac.uk/id/eprint/49019

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