Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Yousaf, A. ORCID: 0000-0002-5234-7474, Amin, I., Jaziri, D. and Mishra, A., 2021. Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites. Journal of Product and Brand Management, 30 (1), pp. 44-57. ISSN 1061-0421

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Item Type: Journal article
Publication Title: Journal of Product and Brand Management
Creators: Yousaf, A., Amin, I., Jaziri, D. and Mishra, A.
Publisher: Emerald
Date: 28 January 2021
Volume: 30
Number: 1
ISSN: 1061-0421
Identifiers:
NumberType
10.1108/jpbm-08-2019-2546DOI
1762027Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 19 May 2023 10:35
Last Modified: 19 May 2023 10:35
URI: https://irep.ntu.ac.uk/id/eprint/49019

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