Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India

Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474, Mishra, A and Bashir, M, 2020. Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India. Studies in Higher Education, 45 (4), pp. 878-891. ISSN 0307-5079

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Item Type:	Journal article
Publication Title:	Studies in Higher Education
Creators:	Yousaf, A., Mishra, A. and Bashir, M.
Publisher:	Informa UK Limited
Date:	2 April 2020
Volume:	45
Number:	4
ISSN:	0307-5079
Identifiers:	Number Type 10.1080/03075079.2018.1558441 DOI 1762125 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	19 May 2023 13:13
Last Modified:	19 May 2023 13:13
URI:	https://irep.ntu.ac.uk/id/eprint/49025

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