Concurrent sponsorship: implications for sponsoring brands and sponsored property

Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474, Mishra, A and Gupta, A, 2018. Concurrent sponsorship: implications for sponsoring brands and sponsored property. Marketing Intelligence and Planning, 36 (6), pp. 633-645. ISSN 0263-4503

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Item Type:	Journal article
Publication Title:	Marketing Intelligence and Planning
Creators:	Yousaf, A., Mishra, A. and Gupta, A.
Publisher:	Emerald
Date:	21 August 2018
Volume:	36
Number:	6
ISSN:	0263-4503
Identifiers:	Number Type 10.1108/mip-02-2018-0042 DOI 1762138 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	19 May 2023 13:27
Last Modified:	19 May 2023 13:27
URI:	https://irep.ntu.ac.uk/id/eprint/49027

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