Sport team brand-equity index: a new measurement

Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474, Gupta, A and Mishra, A, 2017. Sport team brand-equity index: a new measurement. Journal of Indian Business Research, 9 (2), pp. 169-188. ISSN 1755-4195

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Item Type:	Journal article
Publication Title:	Journal of Indian Business Research
Creators:	Yousaf, A., Gupta, A. and Mishra, A.
Publisher:	Emerald
Date:	2017
Volume:	9
Number:	2
ISSN:	1755-4195
Identifiers:	Number Type 10.1108/jibr-07-2016-0069 DOI 1762156 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	19 May 2023 13:54
Last Modified:	19 May 2023 13:54
URI:	https://irep.ntu.ac.uk/id/eprint/49030

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