Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley

Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474 and Amin, I, 2017. Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley. Tourism and Hospitality Management, 23 (2), pp. 251-266. ISSN 1330-7533

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Item Type:	Journal article
Publication Title:	Tourism and Hospitality Management
Creators:	Yousaf, A. and Amin, I.
Publisher:	University of Rijeka, Faculty of Tourism and Hospitality Management
Date:	November 2017
Volume:	23
Number:	2
ISSN:	1330-7533
Identifiers:	Number Type 10.20867/thm.23.2.4 DOI 1762162 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	19 May 2023 14:02
Last Modified:	19 May 2023 14:02
URI:	https://irep.ntu.ac.uk/id/eprint/49031

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