Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations

Yousaf, A. ORCID: 0000-0002-5234-7474, Amin, I. and Gupta, A., 2017. Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations. Tourism and Hospitality Management, 23 (1), pp. 119-137. ISSN 1330-7533

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Item Type: Journal article
Publication Title: Tourism and Hospitality Management
Creators: Yousaf, A., Amin, I. and Gupta, A.
Publisher: University of Rijeka, Faculty of Tourism and Hospitality Management
Date: 2017
Volume: 23
Number: 1
ISSN: 1330-7533
Identifiers:
NumberType
10.20867/thm.23.1.1DOI
1762171Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 19 May 2023 14:25
Last Modified: 19 May 2023 14:25
URI: https://irep.ntu.ac.uk/id/eprint/49032

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