Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations

Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474, Amin, I and Gupta, A, 2017. Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations. Tourism and Hospitality Management, 23 (1), pp. 119-137. ISSN 1330-7533

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Item Type:	Journal article
Publication Title:	Tourism and Hospitality Management
Creators:	Yousaf, A., Amin, I. and Gupta, A.
Publisher:	University of Rijeka, Faculty of Tourism and Hospitality Management
Date:	2017
Volume:	23
Number:	1
ISSN:	1330-7533
Identifiers:	Number Type 10.20867/thm.23.1.1 DOI 1762171 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	19 May 2023 14:25
Last Modified:	19 May 2023 14:25
URI:	https://irep.ntu.ac.uk/id/eprint/49032

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