Indian Premier League and team brand building: validating the spectator-based brand equity model in context of television viewers

Naik, AY ORCID: https://orcid.org/0000-0002-5234-7474 and Gupta, A, 2012. Indian Premier League and team brand building: validating the spectator-based brand equity model in context of television viewers. Metamorphosis: A Journal of Management Research, 11 (1), pp. 36-51. ISSN 0972-6225

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Item Type:	Journal article
Publication Title:	Metamorphosis: A Journal of Management Research
Creators:	Naik, A.Y. and Gupta, A.
Publisher:	SAGE Publications
Date:	January 2012
Volume:	11
Number:	1
ISSN:	0972-6225
Identifiers:	Number Type 10.1177/0972622520120107 DOI 1762183 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	19 May 2023 14:39
Last Modified:	19 May 2023 14:39
URI:	https://irep.ntu.ac.uk/id/eprint/49034

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