Indian Premier League and team brand building: validating the spectator-based brand equity model in context of television viewers

Naik, A.Y. ORCID: 0000-0002-5234-7474 and Gupta, A., 2012. Indian Premier League and team brand building: validating the spectator-based brand equity model in context of television viewers. Metamorphosis: A Journal of Management Research, 11 (1), pp. 36-51. ISSN 0972-6225

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Item Type: Journal article
Publication Title: Metamorphosis: A Journal of Management Research
Creators: Naik, A.Y. and Gupta, A.
Publisher: SAGE Publications
Date: January 2012
Volume: 11
Number: 1
ISSN: 0972-6225
Identifiers:
NumberType
10.1177/0972622520120107DOI
1762183Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 19 May 2023 14:39
Last Modified: 19 May 2023 14:39
URI: https://irep.ntu.ac.uk/id/eprint/49034

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