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Yan, Z, Yang, Z and Griffiths, MD 
ORCID: https://orcid.org/0000-0001-8880-6524,
2023.
"Danmu" preference, problematic online video watching, loneliness and personality: an eye-tracking study and survey study.
BMC Psychiatry, 23: 523.
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Abstract
'Danmu' (i.e., comments that scroll across online videos), has become popular on several Asian online video platforms. Two studies were conducted to investigate the relationships between Danmu preference, problematic online video watching, loneliness and personality. Study 1 collected self-report data on the study variables from 316 participants. Study 2 collected eye-tracking data of Danmu fixation (duration, count, and the percentages) from 87 participants who watched videos. Results show that fixation on Danmu was significantly correlated with problematic online video watching, loneliness, and neuroticism. Self-reported Danmu preference was positively associated with extraversion, openness, problematic online video watching, and loneliness. The studies indicate the potential negative effects of Danmu preference (e.g., problematic watching and loneliness) during online video watching. The study is one of the first empirical investigations of Danmu and problematic online video watching using eye-tracking software. Online video platforms could consider adding more responsible use messaging relating to Danmu in videos. Such messages may help users to develop healthier online video watching habits.
| Item Type: | Journal article |
|---|---|
| Publication Title: | BMC Psychiatry |
| Creators: | Yan, Z., Yang, Z. and Griffiths, M.D. |
| Publisher: | Springer Science and Business Media LLC |
| Date: | 20 July 2023 |
| Volume: | 23 |
| Identifiers: | Number Type 10.1186/s12888-023-05018-x DOI 1784629 Other |
| Rights: | © The Author(s) 2023. Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated in a credit line to the data. |
| Divisions: | Schools > School of Social Sciences |
| Record created by: | Linda Sullivan |
| Date Added: | 21 Jul 2023 11:23 |
| Last Modified: | 21 Jul 2023 11:23 |
| URI: | https://irep.ntu.ac.uk/id/eprint/49417 |
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