Allan, S. ORCID: 0000-0002-7169-0761, Woodall, T. ORCID: 0000-0002-8949-5577, Poorrezaei, M. ORCID: 0000-0002-0725-3209 and Homapour, E. ORCID: 0000-0001-9756-2744, 2023. Exploring the notion of value reciprocity in the subscription economy: a systematic literature review. Proceedings of the European Marketing Academy. ISSN 2709-1589 (Forthcoming)
Full text not available from this repository.Item Type: | Journal article | ||||
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Description: | Paper presented at European Marketing Academy Conference 2023, Odense, Denmark, 23-26 May 2023. | ||||
Publication Title: | Proceedings of the European Marketing Academy | ||||
Creators: | Allan, S., Woodall, T., Poorrezaei, M. and Homapour, E. | ||||
Publisher: | European Marketing Academy | ||||
Date: | 24 February 2023 | ||||
ISSN: | 2709-1589 | ||||
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Divisions: | Schools > Nottingham Business School | ||||
Record created by: | Laura Ward | ||||
Date Added: | 01 Sep 2023 10:22 | ||||
Last Modified: | 01 Sep 2023 10:22 | ||||
URI: | https://irep.ntu.ac.uk/id/eprint/49639 |
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