Exploring consumer–brand engagement: a holistic framework

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD and Rosenberger III, PJ, 2021. Exploring consumer–brand engagement: a holistic framework. European Business Review, 33 (1), pp. 80-103. ISSN 0955-534X

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Item Type:	Journal article
Publication Title:	European Business Review
Creators:	Cheung, M.L., Pires, G.D. and Rosenberger III, P.J.
Publisher:	Emerald
Date:	7 January 2021
Volume:	33
Number:	1
ISSN:	0955-534X
Identifiers:	Number Type 10.1108/ebr-10-2019-0256 DOI 1812040 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	06 Oct 2023 12:14
Last Modified:	06 Oct 2023 12:14
URI:	https://irep.ntu.ac.uk/id/eprint/49885

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