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Cheung, M.L. 
ORCID: 0000-0003-0320-1134, Pires, G.D. and Rosenberger III, P.J.,
2021.
Exploring consumer–brand engagement: a holistic framework.
European Business Review, 33 (1), pp. 80-103.
ISSN 0955-534X
Official URL: https://doi.org/10.1108/ebr-10-2019-0256
| Item Type: | Journal article | ||||||
|---|---|---|---|---|---|---|---|
| Publication Title: | European Business Review | ||||||
| Creators: | Cheung, M.L., Pires, G.D. and Rosenberger III, P.J. | ||||||
| Publisher: | Emerald | ||||||
| Date: | 7 January 2021 | ||||||
| Volume: | 33 | ||||||
| Number: | 1 | ||||||
| ISSN: | 0955-534X | ||||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Laura Ward | ||||||
| Date Added: | 06 Oct 2023 12:14 | ||||||
| Last Modified: | 06 Oct 2023 12:14 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/49885 |
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