“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Aw, EC-X and Koay, KY, 2022. “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66: 102940. ISSN 0969-6989

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Item Type:	Journal article
Publication Title:	Journal of Retailing and Consumer Services
Creators:	Cheung, M.L., Leung, W.K.S., Aw, E.C.-X. and Koay, K.Y.
Publisher:	Elsevier BV
Date:	May 2022
Volume:	66
ISSN:	0969-6989
Identifiers:	Number Type 10.1016/j.jretconser.2022.102940 DOI 1811932 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	09 Oct 2023 08:41
Last Modified:	09 Oct 2023 08:41
URI:	https://irep.ntu.ac.uk/id/eprint/49908

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