Cheung, M.L. ORCID: 0000-0003-0320-1134, Leung, W.K.S., Aw, E.C.-X. and Koay, K.Y., 2022. “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66: 102940. ISSN 0969-6989
Full text not available from this repository.
Official URL: https://doi.org/10.1016/j.jretconser.2022.102940
Item Type: | Journal article | ||||||
---|---|---|---|---|---|---|---|
Publication Title: | Journal of Retailing and Consumer Services | ||||||
Creators: | Cheung, M.L., Leung, W.K.S., Aw, E.C.-X. and Koay, K.Y. | ||||||
Publisher: | Elsevier BV | ||||||
Date: | May 2022 | ||||||
Volume: | 66 | ||||||
ISSN: | 0969-6989 | ||||||
Identifiers: |
|
||||||
Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 09 Oct 2023 08:41 | ||||||
Last Modified: | 09 Oct 2023 08:41 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49908 |
Actions (login required)
Edit View |
Views
Views per month over past year
Downloads
Downloads per month over past year