Exploring the nexus of social media influencers and consumer brand engagement

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Yang, MX, Koay, KY and Chang, MK, 2022. Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10), pp. 2370-2385. ISSN 1355-5855

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Item Type:	Journal article
Publication Title:	Asia Pacific Journal of Marketing and Logistics
Creators:	Cheung, M.L., Leung, W.K.S., Yang, M.X., Koay, K.Y. and Chang, M.K.
Publisher:	Emerald
Date:	22 November 2022
Volume:	34
Number:	10
ISSN:	1355-5855
Identifiers:	Number Type 10.1108/apjml-07-2021-0522 DOI 1811964 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	09 Oct 2023 09:40
Last Modified:	09 Oct 2023 09:40
URI:	https://irep.ntu.ac.uk/id/eprint/49912

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