Understanding authenticity in digital cause-related advertising: does cause involvement moderate intention to purchase?

Ndasi, W ORCID: https://orcid.org/0000-0002-2523-0991 and Ackay, EE, 2020. Understanding authenticity in digital cause-related advertising: does cause involvement moderate intention to purchase? Westminster Papers in Communication and Culture, 15 (2), pp. 24-43. ISSN 1744-6716

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Item Type:	Journal article
Publication Title:	Westminster Papers in Communication and Culture
Creators:	Ndasi, W. and Ackay, E.E.
Publisher:	University of Westminster Press
Date:	31 July 2020
Volume:	15
Number:	2
ISSN:	1744-6716
Identifiers:	Number Type 10.16997/wpcc.344 DOI 1825217 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	27 Oct 2023 09:54
Last Modified:	08 Nov 2023 13:12
URI:	https://irep.ntu.ac.uk/id/eprint/50135

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