Extending Lauterborn’s 4Cs as a social marketing planning model

Akbar, MB ORCID: https://orcid.org/0000-0003-3092-6878 and Lawson, A, 2021. Extending Lauterborn’s 4Cs as a social marketing planning model. In: Academy of Marketing conference 2021, Online, 05-07 July 2021.

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Item Type:	Conference contribution
Creators:	Akbar, M.B. and Lawson, A.
Date:	July 2021
Identifiers:	Number Type 1825598 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	03 Nov 2023 10:21
Last Modified:	03 Nov 2023 10:21
URI:	https://irep.ntu.ac.uk/id/eprint/50234

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