Cause-related marketing advertising formats on nonprofit websites: does a company’s donation-amount offer in nonprofit display ads drive purchase intention?

Ndasi, W ORCID: https://orcid.org/0000-0002-2523-0991, Bolat, E and Roushan, G, 2021. Cause-related marketing advertising formats on nonprofit websites: does a company’s donation-amount offer in nonprofit display ads drive purchase intention? Journal of Advertising Research, 61 (3), pp. 289-302. ISSN 0021-8499

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Item Type:	Journal article
Publication Title:	Journal of Advertising Research
Creators:	Ndasi, W., Bolat, E. and Roushan, G.
Publisher:	WARC Limited
Date:	1 September 2021
Volume:	61
Number:	3
ISSN:	0021-8499
Identifiers:	Number Type 10.2501/jar-2021-012 DOI 1825320 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	08 Nov 2023 13:11
Last Modified:	08 Nov 2023 13:11
URI:	https://irep.ntu.ac.uk/id/eprint/50327

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