Modelling online customers' responses to E-tailers' affiliate and cause-related marketing communications

Ndasi, W ORCID: https://orcid.org/0000-0002-2523-0991, 2014. Modelling online customers' responses to E-tailers' affiliate and cause-related marketing communications. In: Academy of Marketing Conference, Bournemouth, 7-10 July 2014.

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Item Type:	Conference contribution
Creators:	Ndasi, W.
Date:	July 2014
Identifiers:	Number Type 1825361 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	14 Nov 2023 19:10
Last Modified:	14 Nov 2023 19:10
URI:	https://irep.ntu.ac.uk/id/eprint/50378

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