Is green personalisation possible? Rematerialising and deindividualising consumption

Kuksa, I ORCID: https://orcid.org/0000-0001-5398-8516, 2023. Is green personalisation possible? Rematerialising and deindividualising consumption. In: Galizia, FG and Bortolini, M, eds., Production processes and product evolution in the age of disruption: proceedings of the 9th Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2023) and the 11th World Mass Customization & Personalization Conference (MCPC2023). Cham, Switzerland: Springer Nature Switzerland, pp. 50-56. ISBN 9783031348204

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Abstract

Excessive consumption drives climate change. The humanity has reached the point when current consumer lifestyles are no longer sustainable, and this status quo must be disrupted through innovative interventions. Personalisation is a technique which uses machine learning algorithms and personal data harvesting to prompt people to engage in a range of financial and social activities that often encourage us to consume more. Personalisation creates wealth for businesses and brings satisfaction to customers. We rely on personalised messaging and allow AI select information for our newsfeeds. Importantly, personalisation is always deliberately designed. Designers, as professionals, therefore, may be able to find a way to repurpose personalisation processes to promote 'greener' consumption choices and lifestyles. This paper coins a new term 'green person-alisation' and discusses pathways to inform new design methodologies to reduce the environmental impact of consumption.

Item Type:	Chapter in book
Description:	Paper presented at the 9th Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2023) and the 11th World Mass Customization & Personalization Conference (MCPC2023), Bologna, Italy, 20-23 June 2023.
Creators:	Kuksa, I.
Publisher:	Springer Nature Switzerland
Place of Publication:	Cham, Switzerland
Date:	2023
ISBN:	9783031348204
Identifiers:	Number Type 10.1007/978-3-031-34821-1_6 DOI 1793234 Other
Divisions:	Schools > Nottingham School of Art & Design
Record created by:	Jeremy Silvester
Date Added:	01 Feb 2024 09:40
Last Modified:	01 Feb 2024 09:40
URI:	https://irep.ntu.ac.uk/id/eprint/50778

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