A green community for change, through sustainable development and entrepreneurship in the fashion business curriculum

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Braithwaite, N ORCID: https://orcid.org/0000-0001-6424-8919 and Trencher, L, 2025. A green community for change, through sustainable development and entrepreneurship in the fashion business curriculum. In: Leal Filho, W, Newman, J, Lange Salvia, A, Trevisan, LV and Corazza, L, eds., North American and European perspectives on sustainability in higher education. World Sustainability Series . Cham, Switzerland: Springer, pp. 261-277. ISBN 9783031804335

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Abstract

The environmental impact of the fashion industry is well documented. Despite significant moves towards more circular approaches across the global fashion supply chain and the introduction of innovative business models, there is still some way to go for this sector to be considered truly sustainable. In line the urgency to embed education for sustainable development (ESD) within UK Higher education curriculums has also gained momentum. As academics specialising in fashion business education, we have noted an increase in student engagement around sustainable development through independent research projects. This is resulting in an increased appetite for careers with companies who are leaders in embedding more sustainable values in their business models. In response, the research that underpins this chapter had two key aims. Firstly, to identify pedagogical strategies that could better embed sustainability within fashion business courses. This resulted in a further aim which set out to develop student knowledge and skills around the area of green entrepreneurialism, with the view to better prepare them for a future in the fashion industry.

The chapter presents key findings from a research question that focused on whether pedagogical innovations could positively engage students more fully in sustainable development within the realms of fashion business education. Discussion of the results of a series of curricula activities demonstrates the impacts of these approaches on the development of sustainability knowledge and employability skills for students who have the potential to become entrepreneurial gamechangers.

Item Type:	Chapter in book
Creators:	Braithwaite, N. and Trencher, L.
Publisher:	Springer
Place of Publication:	Cham, Switzerland
Date:	1 April 2025
ISBN:	9783031804335
Identifiers:	Number Type 1859838 Other
Divisions:	Schools > Nottingham School of Art & Design
Record created by:	Laura Borcherds
Date Added:	08 Mar 2024 16:50
Last Modified:	09 May 2025 09:41
URI:	https://irep.ntu.ac.uk/id/eprint/51034