Consumer dynamics for poultry purchasing behaviour in Turkey

Özkan, G ORCID: https://orcid.org/0000-0001-6878-1673, Er, S and Bulent, IB, 2023. Consumer dynamics for poultry purchasing behaviour in Turkey. Scientific Papers Series: Management, Economic Engineering in Agriculture and Rural Development, 23 (1), pp. 491-501. ISSN 2284-7995

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Abstract

The recent increases in red meat prices have caused poultry consumption to come to the fore. This research aimed to determine factors affecting consumers' poultry consumption, their preferences for poultry outlets by their income, and their consumption and purchasing frequencies. A diagnostic questionnaire was completed with 345 households. All data were analyzed using SPSS 23.0 program. Crosstables were used to verify possible associations among the study variables. Consumers mostly purchased chicken once a week (36.5%) and turkey on special occasions (17.7%) and 1-3 times a year (12.2%). Consumers primarily consume chicken several times a week (48.1%) and turkey once a month (42.6%). Production date was most important (66.4%) in poultry preference factors, followed by taste (64.6%) and freshness (60.9%). Advertising (19.4%) and product region/origin (9%) were the least important factors in poultry preference. The consumers participating in the survey mostly purchased chicken from discount markets (31.9%). Less turkey was consumed than chicken. The consumers' lack of turkey consumption habits affected the consumption frequency. Consumers should be informed of the nutritional value of turkey to increase the frequency of turkey consumption in Bursa. Turkey producers should be given more support, and its sales channels should be increased.

Item Type:	Journal article
Publication Title:	Scientific Papers Series: Management, Economic Engineering in Agriculture and Rural Development
Creators:	Özkan, G., Er, S. and Bulent, I.B.
Publisher:	Universitatea de Ştiinţe Agronomice si Medicina Veterinara - Bucureşti
Date:	1 April 2023
Volume:	23
Number:	1
ISSN:	2284-7995
Identifiers:	Number Type 1870966 Other
Divisions:	Schools > School of Architecture, Design and the Built Environment
Record created by:	Laura Ward
Date Added:	11 Mar 2024 16:55
Last Modified:	11 Mar 2024 16:55
Related URLs:	Publisher
URI:	https://irep.ntu.ac.uk/id/eprint/51048

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