Addictive symptoms of mukbang watching: a qualitative interview study using directed content analysis

Kircaburun, K ORCID: https://orcid.org/0000-0002-8678-9078, Calado, F ORCID: https://orcid.org/0000-0003-2906-7279, Harris, A ORCID: https://orcid.org/0000-0001-9627-4900 and Griffiths, MD ORCID: https://orcid.org/0000-0001-8880-6524, 2024. Addictive symptoms of mukbang watching: a qualitative interview study using directed content analysis. Emerging Trends in Drugs, Addictions, and Health, 4: 100147. ISSN 2667-1182

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Abstract

Mukbang watching (i.e., watching eating broadcasts) is an emerging online behaviour that has recently gained popularity. Although, there are a number of positive impacts of recreational mukbang watching (e.g., helping overcome loneliness), for a minority of individuals, excessive mukbang watching may turn into problematic (i.e., addictive) mukbang watching and lead to negative consequences. The present study investigated the addictive symptoms of mukbang watching using a qualitative design. The study attempted to determine the addictive symptoms of mukbang watching through semi-structured interviews with a sample of eight mukbang viewers who frequently watched mukbang. Directed content analysis was used to analyse the data. Nine key themes were explored comprising preoccupation, withdrawal, tolerance, inability to stop, loss of interest, continuing despite problems, deceiving family/friends, relieving negative mood, and risking relationships. Findings of the present study concur with those of previous survey research suggesting that mukbang watching may be another online addictive behaviour that can result in adverse consequences for individuals’ mental, social, and physical health.

Item Type:	Journal article
Publication Title:	Emerging Trends in Drugs, Addictions, and Health
Creators:	Kircaburun, K., Calado, F., Harris, A. and Griffiths, M.D.
Publisher:	Elsevier BV
Date:	December 2024
Volume:	4
ISSN:	2667-1182
Identifiers:	Number Type 10.1016/j.etdah.2024.100147 DOI 1878808 Other
Rights:	©2024 The Authors. Published by Elsevier Ltd on behalf of International Society for the Study of Emerging Drugs. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)
Divisions:	Schools > School of Social Sciences
Record created by:	Laura Ward
Date Added:	25 Mar 2024 10:48
Last Modified:	25 Mar 2024 10:48
URI:	https://irep.ntu.ac.uk/id/eprint/51148

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